| The Domenis Distillery commercializes
its products both on the national and international markets, and
prevalently focuses on average-high targets in the horeca channel,
which is represented by high- and very high-standard restaurants
and specialized wine shops, where the high-qualitative standard
of Domenis’s products find appropriate acknowledgements.
Noteworthy attention is also given to the packages which personalize
events or special gifts, where Domenis proposes important and exclusive
solutions containing its most treasured products, made to satisfy
the requirements of the most refined and selective customers.
The Domenis Distillery has also dedicated a branch of its company
for productions that are specifically intended for D.O. and GDO
and is present on the market with the Domenis Prestige line of products
and the Antica Distilleria Duca Orso trademark, which possesses
the only grappa production (called Prativa) obtained by distilling
grape marcs originating from organic cultivations and available
in the necessary quantity to serve the GDO purposes.
Brand positioning is carried out by a selected sales organization,
directed by the Sales and Marketing Manager, and organized by the
Area Managers who manage the sales of 70 specialized sales agents
assigned to the single provinces of Northern, Central, and Southern
Italy.
Further development of international markets is carried out by the
careful selection of partners, sales agents, importers and distributors.
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